There are certain characteristics that can make a Warcraft account more valuable and if you decide to sell WoW account or character time you'll want to make sure the account is being sold has a character that is fully decked out in the best gear and extras available at the time. For example, new vanity items are occasionally released such as pets and mounts and these items greatly enhance the worth of an account. In addition, characters who have the best items available in game at the time will also enhance the sale price of an account.