Unlike Dr. Alkaitis all natural products, many companies have jumped onto the organic and natural bandwagon, it's vital for consumers who truly want to make sure they are using fully organic products and natural skin care to fully research products used whether it's through the label on an item or through a company's website or corporate literature. Many products are marketed to the public as "natural," but although they might not contain man-made chemicals, they might not be in any way organic. Some companies will even go so far as to simply encase their product in green or brown packaging to convince a buyer their chemical-laden product is natural.